Namesake

Namesake was founded by three brothers to honour their father, and is a dialogue between different generations. Translating to "in the name of the father” from Chinese, the brand centres its designs around the concept of juxtaposition, sports vs. agriculture, basketball vs. fishing, alongside personal anecdotes from the brothers’ own travel diaries. In doing so, it embraces and reconciles internal differences resulting from the generation gap. Introducing Namesake, a narrative created by one generation, and told by the next.