Magliano

Magliano was founded by Luca Magliano in 2017, and is based in Bologna, a symbol of Italian libertarian movements and class struggle: the city is celebrated as a paradigm of both ethics and aesthetics. In 2018, Pitti Uomo hosted the brand's debut show, a collection that highlighted an idea of personal elegance, by now deep-rooted: luxury is nothing more than a gesture. Much of the brand imagery is nurtured by the concept of the "provincia", a widespread system of dramatic landscapes and peripheral areas where people speak vernacular languages and where magic realism happens. Magliano imbues menswear fundamentals with a dark, off-beat and dishevelled attitude to make it a natural genderless code. The design is minimal yet chaotic, the tone quintessentially Italian.