Kusikohc

Kusikohc is one of many creative outlets of Cho Giseok, who has found success in photography, creative direction, set design, sculpting, drawing and more. Kusikohc is rooted in messages of community, identity and reinvention and boasts an uncompromising motto, “Right to Fail,” which champions authentic individuality. In Giseok's collections, a coarse and unsettled reality is suddenly juxtaposed against softer, sometimes floral motifs. With Kusikohc, Giseok takes his unique conceptual and filmic style to another level. Through ground-up compositions, in which he oversees everything from clothing and art direction to photography itself, Giseok has built a uniquely nuanced channel through which to transmit his interpretation.