Johanna Parv

Johanna Parv is an Estonian-born womenswear and accessories designer based in London. Parv established her namesake label after graduating from Central Saint Martins’ MA fashion course in 2020 and was an Isabella Blow Foundation scholar. She has worked as a design assistant at Balenciaga and Christian Dior, an accessories designer at Burberry and as a designer at Soar Running. The professional women who cycle the city’s bustling streets are the muses for Parv’s expertly constructed garments with a functional elegance which is lacking in contemporary luxury and performance wear.