Bettter

Julie Pelipas is a former Fashion Director of Vogue Ukraine, with 15 years of experience in the fashion industry. In addition, she has provided sustainability and creative direction consultancy for numerous brands. In 2019, Pelipas launched Bettter, an upcycling system that operates as a platform with a shared purpose. Bettter reworks dead stock garments and produces inclusive clothes by using customers’ body metrics. Following the war in Ukraine, she launched the bettter.COMMUNITY, working to bring the vibrant creativity of her native country to the wider world and to keep Ukrainian businesses growing. She also acts as Ambassador for the No More Plastic Foundation.